Cogent
Global Business Partners
949-922-5070
SRM-The Business Model
Stakeholder Relationship Management (SRM)
Passion To Profits
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SRM is a business model, not a moral code.
Companies which have deployed a stakeholder business model have proven to have higher productivity, higher profits per employee and establish the sustainability components required for long term success.
Employees
If we take care of our employees, they take care of the customer
Increase wages and benefits and you increase profits through higher caliber employees, lower employee turnover/recruiting, training and increased productivity
Customers
Trust is a measure of how well a company serves its customers and in a broader sense, how well it serves all stakeholders.
Do your customers "Love You"? How often do you reference a great company by stating that you love them. We help you achieve this.
Suppliers
SRM is about developing mutually beneficial relationships with your strategic supply partners that will then deliver greater levels of innovation, service and competitive advantage.
Great relationships between companies and their Vendor/Partners will ensure superior service and terms
Shareholders/Investors
There is a new catagory of "Socially Responsible" investors. They choose their investments based upon a company's social responsibility programs and how they treat stakeholders.
Companies with strong business cultures, that addressed all stakeholders and empowered managers at all levels dramatically outperformed other companies by a wide margin
Society
The Ultimate Stakeholder
The values of business cannot continue to be fundamentally divergent from teh increasingly humanistic values held by a mature population.
A case can be made, that a wide gap between business and human values can reduce the life expectancy of a company.
At Cogent, we assist companies through a transition to an SRM business model.
Companies such as Patagonia, Whole Foods, UPS and Costco among many others, have discovered that by treating all stakeholders equitably, that productivity and profitability soars.
An SRM business model benefits: Employees, Customers, Suppliers, Shareholders and Society
"Deploying a Stakeholder Business Model is a solid business decision. Not because it is a nice thing to do or because people are forcing you to do it... because it is just good business"
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If you have any questions, please don't hesitate to contact us. Our team will help find the solutions that fit your passion to make a difference.
Leveraging a Stakeholder Business Model will increase profits, improve relationships and create a sustainable business.
Contact us today to begin an evaluation process of how this can possitively impact your business
